Ausgrabungen » ADIDAS FLUX

Thank you to all the female celebrities who are ADIDAS FLUX building legacies either by teaming up with established brands or creating their own path. They are not only changing perceptions, but inspiring the next generation of #ChicksOnFire to become our new designers and CEOs. From Rihanna with PUMA to Rita Ora with adidas to Alicia Keys with Reebok/Nike to the Beyoncés who have their own line to Gisele Bundchen s record-breaking endorsement deal with Under Armour, the notion that men run this no longer applies.

You might think there isn t much overlap between sneaker and geek culture*, but they share a lot in common. For starters, both love going to  insider ADIDAS ZX FLUX events and getting  the scoop on their favorites even though everything is going according to the PR plan and they especially love getting the chance to interact with the people behind the things they obsess over. ZX FLUX It s why there was a good-sized crowd on Friday and Saturday for the Air Jordan XX9 event and why there was a sea of humanity just to see this live&

2015 may be the year of adidas. But don t get it misconstrued, Jordan Brand is making their moves in silence.Not to spoil a future post, but this was definitely one of the most underrated kicks of 2015. It s been a good ADIDAS NEMEZIZ long while since adidas Basketball made a signature shoe that s been memorable for good reasons (sorry, D-Rose) and the Lillard 1 earns kudos for being a stylish product that can work both on and off the court and for its friendly price point.

Damian Lillard has built a huge off-court following thanks to his huge social media presence which includes #4BarFriday and his signature shoe that anyone can afford at launch. The D Lillard 2 has a lot to live up to.Primeknit and Boost is all the sneaker I need in this world, kid (at the moment). This is the promise of the adidas-Kanye partnership and we hope to see them improve upon this in the future. I could do without the Kanye ADIDAS R1 name so the price can drop a few bucks and be made in larger quantities if that s cool with you.

Ultimately, the Ultra Boost s versatility (they re designed for running!) was what put it over the edge. Kanye played a big role in increasing adidas profile in 2015, but it was the Boost that kept them coming back for more (because you know, it s not like most people could buy even one pair of Yeezys let alone two).Years from now, sneakerheads will be talking about the amazing year adidas had with the Ultra Boosts and the Yeezys.