ÿþNike has history on their side. Yeah, adidas flip flops womens brands like adidas have been around longer and Under Armour is doing everything they can to move up the ladder, but for the past 40 something years, the swoosh has owned pop culture. Look back at the images and films that defined the 80s and 90s and more often than not, you will see Nike on the feet of your favorite celebrities and athletes and even yourself. Nostalgia is strong for Nike products and that s why they dominate the retro game like no other brand.
The Ultra Boost never let up in 2015. Solid colorways, a Kanye West co-sign, the cage adidas floral trainers vs. uncaged debate and so much more kept the shoe in the collective zeitgeist since it debuted earlier this year. When was the last time an adidas shoe managed to stay relevant for that adidas hamburg black long?Really, it could have gone either way with the Ultra Boost or the Yeezy Boost taking the runner-up spot. Ultimately, the Ultra Boost s versatility (they re designed for running!) was what put it over the edge.
But none of them fly off the shelves like this all-white pair did after Kanye was seen rocking them during an NBA Playoff game. I m sure adidas and Kanye have discussed this a thousand times adidas hamburg blue over but I can t wait to see him wear some Springblades.BTW, adidas is totally missing out by not selling those jerseys online. That would have been the hottest item of the summer with Kanye stans copping the West #23 jersey in seconds.
Meanwhile, Originals picked up where they left off in 2014 with hits like the ZX Flux XENO, the various Superstar initiatives with Pharrell including the ginormous Supercolor pack, a sequel to last year s amazing EQT collab with Pusha T and most recently, the NMD. They are no longer adidas secret weapon, they are the focus.Oh yeah, Kanye and his Yeezys (honestly, it s mostly the 350s because the 950s are irrelevant and the 750s were a product adidas hamburg mens of first more than good ) were there.
Will any of Kanye s adidas kicks make this list in 2016? Does the adidas Yeezy Boost 750 Black or the adidas Yeezy Boost 350 Oxford Tan stand a chance? We re still talking about this shoe at the end of 2015. If there s a discussion about resale value, this is one of the first kicks people bring up. If Kanye is the topic, these will get a mention possibly before any of his adidas releases. When a tonal red shoe drops, we call them Red Octobers still.